Goop x Lenscrafters SXSW

My Style
Monday, March 18th, 2019

Austin feels like a second home to me, so I jump at any chance I get to go back! Cue SXSW. Without hesitation, it’s a YES! 

Events, panels, music, (tex mexxx!).. It’s one of my favorites. With so much going on it’s almost impossible to pause and take a deep breath –until you pop into Goop’s new pop-up! It’s hard to miss with an unbeatable South Congress location and stunning storefront. Incredibly beautiful and thoughtfully curated, GOOP has totally outdone themselves with this space. (No surprise) I’ve always loved and identified with the wellness mission of GOOP, but in person they take it to a whole new level. 

I quickly found myself in the Lenscrafters area. I can’t resist a good pair of glasses…and there were some amazing options.  Lenscrafters had six different frames to try on – each had Transition lenses, another bonus I need sunnies as well…2 in 1 pair! 

Although I consider myself knowledgeable about vision solutions, I learned there’s so many options to fit your needs and lifestyle, including contact lenses also showcased by Acuvue Oasys with Transitions, which senses lighting conditions and smoothly adapts to reduct exposure to bright light, a very cool way to be part of the SXSW technology conversation.

I left the event feeling refreshed and ready for festival season!

Make sure you guys check out the Goop pop up! The store will be hosting workshops, treatments, and wellness classes, bringing like-minded people together through the end of April. It’s so much more than a temporary retail space. Jewelry, bags, activewear, skincare, it’s the curated collection of goods Goop is known and trusted for.

Good Austin Pop Up will be open through April 30th.

During the rest of March, Lenscrafters will be celebrating Vision Days with special offers to customers. Don’t miss out! Visit to learn more!



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7 responses to “Goop x Lenscrafters SXSW

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